Magazine - Fondation de la Haute Horlogerie

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The record prices achieved at the latest Geneva auctions are a reflection of Rolex's almost obsessive pursuit of mechanical quality, further demonstrated by Calibre 3255, a new-generation movement that promises "superlative" precision. The arrival in June of Rolex's new CEO coincides with Bank Vontobel's confirmation of the brand's position at the forefront of the watch industry....

Christophe Roulet

Markets - // Economy // Wednesday, 27 May 2015

Rolex makes a flying start to the year (I)

With a new CEO and confirmation of its leadership in the high-end segment, Rolex enjoys an enviable position, not to mention an alleged appearance among rioters in Milan. It's a touchy subject. For Rolex at least. That its name should be linked to the rioters who spilled onto the streets of Milan on the opening day of Expo Milano 2015 – and by prime minister Matteo Renzi no less – didn't go...

Christophe Roulet

History // Auction // Friday, 22 May 2015

Phillips takes the Geneva auctions by storm

Bacs is back. Now officiating for the newly established watch department of the Anglo-American auction house Phillips, Aurel Bacs purely and simply steamrollered the competition. It was worth the wait. Christie's former saleroom star, who had virtually dropped off the radar these past eighteen months, returned to the rostrum at Phillips on May 9th and 10th in Geneva, when he presided over the...

Fabrice Eschmann

Point of view // Friday, 22 May 2015

Aurel Bacs: "We each brought our best expertise to the table"

Aurel Bacs reveals why he left Christie's and explains his strategy with Phillips. Cast your mind back to November 10th 2013. After Christie's extravagant "Lesson One" sale in Geneva for the 50th anniversary of the Rolex Daytona ("Lesson One" sends Rolex into orbit), Aurel Bacs, the star of the evening, took his final bow after a decade-long career with the auction house....

Fabrice Eschmann

Know How // Wednesday, 20 May 2015

"There's more to Zenith than El Primero"

The brand positions itself squarely in a segment of affordable fine watches, and is working on a clearer identification of its products that will drive this message home. Chief Executive Aldo Magada explains. In the land of watchmaking, when a brand makes it to a century and a half, this is generally the cue for sumptuous celebrations crowned by a range of truly exceptional products. After...

Christophe Roulet

Know How // Monday, 18 May 2015

Mechanical beauties line up for Chopard and Mille Miglia

Chopard has equipped the Mille Miglia collection with its first in-house calibres, inside the new GTS watches. The brand continues its vertical integration and now covers 20% of its needs with its own production. Next stop: a women's movement and ultimately a full range of Fairmined watches. The introduction of in-house calibres to the Mille Miglia "motor sport" collection marks an...

Christophe Roulet

History // Wednesday, 13 May 2015

Vacheron Constantin at the heart of time in China (II)

"Geneva at the Heart of Time – The Origin of Swiss Watchmaking Culture" opened in Beijing at end April. With 350 exhibits on loan from the Musée d'Art et d'Histoire in Geneva and Vacheron Constantin, it is already one of the major events of the watchmaking year in Asia. Following a double heist carried out in the early 2000s, and the subsequent closing of the museum where they were...

Christophe Roulet

Point of view // Monday, 11 May 2015

Milan 2015

The choir of parents and children that sang for the inaugural ceremony of Expo Milano 2015 on May 1st introduced a wonderful variation to the Italian national anthem, replacing the original words, "Let us join in a cohort / We are ready to die", with "We are ready for life." A prospect further emphasised by the Italian Prime Minister Matteo Renzi who, when declaring the fair...

Franco Cologni