Richard Mille: The supposedly “marked” slowdown, which the media was quick to relay, was really a worst-case scenario as the drop in sales has been variable from one brand to another. The Far East has been overheating, so as far as I can see, it’s a good thing that the market should be cooling off. Whatever the case, our sales haven’t been affected, in fact they are increasing significantly each year.
We’ve had fabulous feedback from all quarters in every market. Women today have developed a real interest in and substantial knowledge of watches. For this reason, it’s vital that we offer huge diversity in our collection. We’ve made impressive progress on this count.
Watches such as the RM 56-02 and RM 57-01 demonstrate our capacity to take Fine Watchmaking to extremes, whether in technique or gem-setting, and to feel comfortable doing so.
Our entire collection is doing extremely well, whether our automatic models or limited-edition grandes complications.
As I said, we’ve performed remarkably well, in fact I’d be justified in saying these are exceptional results.
Not all our partners are sports personalities. Natalie Portman, Michelle Yeoh and Jean Todt have been part of the Richard Mille family for years. As with our watches, we’re diversifying with time. Carlo Cracco is an extraordinary chef with an outstanding career. He’s also a workaholic! Obviously we’re not implying that wearing a Richard Mille watch will make you a better cook. This partnership simply expresses Carlo’s passion for watches; the same passion you can feel for good wine, good food, art, fashion or cars. Watches are also about an appreciation of life.
We have 22 boutiques to date. Every Richard Mille store sets out to propose a unique experience that will immerse the customer in the brand from the second he or she crosses the threshold. In the same line of thought, I believe that customers must be given the chance to enjoy personalised service, and have numerous opportunities to interact with the brand. This is why we couldn’t do without our partnership with the retailers who also contribute to asserting our global presence. Giving our customers a diversified collection is one of our priorities.
Wait and see. My lips are sealed…