David Chang - When I saw the exhibition organized by the FHH about women and watches during the SIHH, it enlightened me to write this article. When watch making entered the Chinese royal palace in 1601, Chinese noble women already liked these artefacts. There are some stories about this subject.
David Chang - High-end watches are the symbol of personal taste and a sense of achievement in China. Furthermore, the Chinese have a long history of watch-collecting, now helped by specialized magazines dedicated to the Haute Horlogerie.
David Chang - An analysis of the Chinese watch market requires taking into account imports to both the mainland and Hong Kong. Greater China has, in fact, become the largest market for Swiss watches.