Sub-Saharan Africa remains a marginal market for Swiss watchmakers - Douala 19 décembre 2008 - 22nd issue Didier Planche Sub-Saharan Africa represents a “micro” market for the Swiss watchmaking industry. The repercussions of the global financial crisis on the economies of African countries will do nothing to reverse this trend |
Cameroon and watchmaking: the reign of counterfeiting - Douala 21 June 2007 - 6th Issue Didier Planche - Cameroonians are potentially good customers for jewellers and watchmakers. They like quality and anything that shines in order to make a good impression. Unfortunately, their purchasing power is low and counterfeit products “Made in China” are swamping the market |