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23 reference(s) found
Caran d’Ache unites writing and fine watchmaking
22 July 2008 - 18th issueKatja Schaer - The Swiss company’s recent creation paying tribute to the art of watchmaking is captivating Americans.
When Beauty kisses the Beast
20 June 2008 - 17th issueKatja Schaer - Football has won new supporters among some brands but is struggling to seduce the Fine Watch sector.
The ephemeral art of luxury window displays
20 May 2008 - 16th IssueKatja Schaer - One of San Francisco’s oldest watch and jewellery stores, Shreve & Co has mastered the art of visual merchandising.
When cars take their inspiration from watches
6 April 2008 - 15th IssueChristophe Roulet - It used to be that watchmakers took inspiration from cars. Now the tables have turned. The Grande Carrera by Tag Heuer is the muse of car designer Ken Okuyama. He tells us why.
De Grisogono thinks big
4 April 2008 - 15th IssueFlorence Noël - With a new stand and some astounding new watches, the Genevan brand celebrates fifteen years of uninterrupted creativity at Basel.
Brands discover the "hidden face" of the Internet
19 March 2008 - 14th IssueFlavia Giovannelli - Things change fast between watches and the Web. Only a few months ago, brands were still slightly suspicious of the Internet. Today, they are stepping up their online initiative…
Don’t call us “fashion watches”
21 février 2008 - 13th IssueCarol Besler - A fashion watch is not so-called because of its affiliation with a fashion house, and yet a fashion watch can have such an affiliation. Furthermore, a watch can be fashionable, even if it is not designated as fashion watch, as long as it hits a certain price point.
Public museums or private museums?
22 January 2008 - 12th IssueLuc Debraine - The potential closing of Geneva’s watch making Museum poses the question of replacing this type of institution by private areas, of which there are more and more.
And in the best product category, the winner is…
20 December 2007 - 11th IssueMarie Haguenauer - For several years now, fine watch companies have been lining up for a role on box-office superstars’ wrists. Ever since Rolex and Omega won the favours of Agent 007, more brands have been drawn to the cinema’s bright lights. So is product placement the new eldorado?
Richard Mille takes the honours at the Grand Prix d’Horlogerie de Genève
20 November 2007 - 10th IssueChristophe Roulet - For the first time, the jury at the Grand Prix d’Horlogerie de Genève rewarded "intimate" brands alongside the renowned names of Haute Horlogerie. A way of emphasising the importance of these "small" watchmakers who are helping regenerate the branch.
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