Katja Schaer - The Swiss company’s recent creation paying tribute to the art of watchmaking is captivating Americans.
Katja Schaer - Football has won new supporters among some brands but is struggling to seduce the Fine Watch sector.
Katja Schaer - One of San Francisco’s oldest watch and jewellery stores, Shreve & Co has mastered the art of visual merchandising.
Christophe Roulet - It used to be that watchmakers took inspiration from cars. Now the tables have turned. The Grande Carrera by Tag Heuer is the muse of car designer Ken Okuyama. He tells us why.
Florence Noël - With a new stand and some astounding new watches, the Genevan brand celebrates fifteen years of uninterrupted creativity at Basel.
Flavia Giovannelli - Things change fast between watches and the Web. Only a few months ago, brands were still slightly suspicious of the Internet. Today, they are stepping up their online initiative…
Carol Besler - A fashion watch is not so-called because of its affiliation with a fashion house, and yet a fashion watch can have such an affiliation. Furthermore, a watch can be fashionable, even if it is not designated as fashion watch, as long as it hits a certain price point.
Luc Debraine - The potential closing of Geneva’s watch making Museum poses the question of replacing this type of institution by private areas, of which there are more and more.
Marie Haguenauer - For several years now, fine watch companies have been lining up for a role on box-office superstars’ wrists. Ever since Rolex and Omega won the favours of Agent 007, more brands have been drawn to the cinema’s bright lights. So is product placement the new eldorado?
Christophe Roulet - For the first time, the jury at the Grand Prix d’Horlogerie de Genève rewarded "intimate" brands alongside the renowned names of Haute Horlogerie. A way of emphasising the importance of these "small" watchmakers who are helping regenerate the branch.