The House of Boucheron, celebrating its 150th anniversary this year, is pleased to announce the opening of a boutique located on the very luxurious rue du Rhone in Geneva.
The House of Boucheron, celebrating its 150th anniversary this year, is pleased to announce the opening of a boutique located on the very luxurious rue du Rhone in Geneva.
In this new 150 m² boutique with two entrances, one on rue du Rhone and on the quays, can discovered exceptional High-Jewelry pieces in diamonds, sapphires, emeralds or rubies on black, white or yellow gold. Boucheron also offers its jewelry and bijoux lines: Exquises Confidences, Bestiary, Trouble, Quatre, Déchaînée declined in rings, bracelets, necklaces and earrings. Boucheron’s precious timepieces are also available including the emblematic Reflet line, created in 1947, and all of the newest models with Girard-Perregaux movements: the Carrée, the Ronde, the MEC and the Reflet XL in limited edition. Boucheron’s creations reflect the creative audacity, the know-how and the standard of excellence of the House which together contributed to the success of the jeweler since its creation in 1858.
The concept of the Place Vendome flagship store developed in 2005, is perfectly declined in the rue du Rhone boutique. The woodsy interior design offers a warm atmosphere and a voluptuous confidential ambiance where refinement coexists with opulence. The intimacy of this boutique is reminiscent of a private townhouse of yesteryear.
Already present in the France, the U.K., Asia and the Middle East, Boucheron continues the development of its boutiques on an international scale, in the world’s biggest capitals of the world. ■