Bulgari open its new Paris flagship store
On September 30th 2008, Bulgari has celebrated the opening of its new Paris flagship store. Located at the corner of Rue François 1er and Avenue George V, the new store will be the fourth location in Paris following the boutiques on Avenue Montaigne and Place Vendôme at number 10 and 25. It will also be the largest Bulgari store in Europe with 1.500 square meters of retail space on two levels.
Inspired by the volumes and architecture of ancient palaces, the new Bulgari store uses all of the brand codes, reinterpreted with great finesse by the company’s in-house architectural team. It embodies a new architectural concept, the “twin store,” with two separate entrances for two worlds which subtly mingle inside through the clever arrangement of materials and soft colours.
Facing Rue François 1er, shoppers will find a complete assortment of jewellery and watches. On the Avenue George V side, glass display cases will showcase the latest Bulgari accessories collections for men and women. An entrance in the centre of the “rotunda” provides a link between the two spaces. ■
