News Tuesday, October 30th 2012
Montres Corum SARL reaffirms its desire to reinforce the distribution network in Latin America by organizing an exclusive event at Aldo & Co, the prominent jeweler of Peruvian capital.
Antonio Calce, CEO and partner of Montres Corum, and Aldo Noriega , Aldo & Co founder © Corum
Antonio Calce, CEO and partner of Montres Corum, and Aldo Noriega – Aldo & Co founder - welcomed together 150 guests within the very exclusive Peruvian boutique, Aldo & Co.
It is within this boutique of Avenue Primavera in Lima that Corum decided to mark its anchoring in the Peruvian market. First and foremost, a jeweler of style and elegance for more than 25 years, Aldo & Co is the perfect venue to present exceptional pieces arriving directly from the Swiss manufacture.
Antonio Calce declared: « the Peruvian residents are often regarded as epicureans and lovers of beautiful things. Not only is Peru a market in huge expansion but it is also a market that is held dear to my heart. This step in Lima is therefore necessary in the development of Corum’s brand strategy within Latin America. It is a privilege for Corum to reiterate the precious support of Aldo and Franco, and whom I am especially thankful for their friendship and their personal involvement towards the development of the brand.”
Aldo said: “For my family, my company and Peru, it a real luxury and a huge honor to have the presence of Antonio Calce, CEO and partner of Montres Corum, a high quality Swiss watch brand. Together with the brand, it is in our will to strive hard together for its successful exposure and development in Peru and the Peruvian desire for luxury and high value timepieces.”
Together with its loyal partner Temposatis, Corum in Latin America, the brand presented some of its most beautiful creations of the 2012 collections – reaffirming its brand strategy to always focus on product development. ■