HH Magazine

On the occasion of the 69th Venice Film Festival, Jaeger-LeCoultre is pursuing its partnership with Emergency, a humanitarian organisation established in 1994 to help the victims of civil wars and poverty, by supporting maternity hospital opened by Emergency at Anabah in Afghanistan, a country where the health of mothers and their children is an urgent daily concern.

Every month over 300 children are born in the maternity hospital of Anabah. At an average rate of 10 childbirths per day, over 100 babies are expected during the Venice Film Festival, and Jaeger-LeCoultre will finance the centre for the entire duration of the festival. Cinema stars will join Jaeger-LeCoultre in its commitment.

Actress Cristiana Capotondi, the patroness of this initiative, visited the Afghan maternity centre and posed for photos in the surrounding rose garden, in order to provide concrete evidence of the contribution Jaeger-LeCoultre intends to make during the Venice Film Festival.

The “A Rose for Emergency” project by Jaeger-LeCoultre was indeed inspired by these precious blooms. In Afghanistan, a rose is a much appreciated and meaningful flower: it is a symbol of love, of purity, of delicacy and of life, a flower that blossoms in a country devastated by war and poverty. Like the other Afghan Emergency centres that are also surrounded by superb gardens, the maternity centre is set amid a beautiful rose garden.

In support of this important project, celebrities joining the humanitarian action will walk the red carpet in Venice holding a rose and wearing the watch that symbolises this operation. The watches will then be sold by Christie’s auction house and proceeds will entirely be donated to Emergency in order to help fund the centre.

A special gala evening with a dedicated red carpet ceremony was held yesterday to celebrate the Rose for Emergency: Jaeger-LeCoultre in Aid of the Anabah Maternity Centre project.

For donations:
Bank transfer to EMERGENCY Ong Onlus
IBAN IT 41 V 05387 01600 000000713558 c/o Banca Popolare dell'Emilia Romagna - Causale "A Rose for Emergency".

Emergency Maternity Centre in Anabah

Established in 2003, the facility offers gynaecological, obstetric and neonatal services in the Northern areas of Afghanistan, a region with a population of over 250,000. The maternity centre located near the Emergency surgical centre is the region’s only specialised facility offering its services free of charge. The centre has implemented a prenatal care programme to monitor pregnancies and to provide timely treatment for any pathologies that arise. International and national midwives carry out periodical monitoring missions of pregnancies at the First Aid Posts and Health Centres spread over the region. The Afghan team of personnel employed at the Maternity Centre is composed exclusively of women. Emergency directly handles their recruitment and professional training.

Maternity centre statistics (updated on 31/03/2012): out-patients: 86,909 – in-patients: 22,399 – surgical interventions: 4,841 – children born: 15,018

Emergency ONG ONLUS

Emergency is a humanitarian association established in 1994 to help the victims of civil wars and poverty.

Since 1994, Emergency has intervened in 16 countries, through building hospitals, surgical centres, rehabilitation centres, paediatric clinics, healthcare centres for primary medical assistance, maternity hospitals and cardiac surgery centres.

Since 1994 Emergency doctors have treated over 4.5 million people.

> www.emergency.it ■

Press release

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