News Monday, September 24th 2012
A 500 m2 surface area, an innovative concept soon to be rolled out in other countries: the Manufacture Jaeger-LeCoultre, a worldwide reference in the watchmaking field, reveals a new interior decoration style for its boutiques and makes Paris its international capital.
Jaeger-LeCoultre Parisian boutique at 7 place Vendôme © Jaeger-LeCoultre
Over 1,000 different calibres, 400 patents, 40 professions, a significant number of major horological inventions as well as many records in terms of miniaturisation and precision: since its creation by Antoine LeCoultre, the Swiss Manufacture born in 1833 in the legendary Vallée de Joux has firmly established itself as one of the main benchmarks in Fine Watchmaking.
2012 sees the Manufacture further amplify its international deployment in order to continue sharing its horological passion on a truly global scale. Paris, Geneva, Beijing, Shanghai, Hong Kong, London, Milan, Moscow, Dubai, Singapore, Macao and soon Las Vegas… In all these worldwide capitals of luxury, Jaeger-LeCoultre turns its boutiques into must-see meeting places for watchmaking enthusiasts.
To date, 46 Jaeger-LeCoultre boutiques around the world perpetuate the spirit of the Manufacture and its innovation-based values.
In 2005, Jaeger-LeCoultre had decided to establish itself on the Place Vendôme, the vibrant heart of French-style luxury, a legendary place where prestigious Houses and palace hotels sparkle and beckon. There, in the splendid Hôtel de Villemaré designed in the 17th century by Mansart, the favoured architect of Louis XIV, the brand has found an ideal showcase in which to present its latest creations and its iconic models.
On the eve of celebrating the 180th anniversary of its Manufacture, Jaeger-LeCoultre has chosen to transform this Parisian boutique at No. 7, Place Vendôme, in order to express its expansion through a considerably enlarged area that thus becomes the new brand flagship.
An impressive 500 m2 area will now be devoted to the watches from the Manufacture, amid a revamped interior design pervaded by a sense of discreet luxury, serene intimacy and elegant refinement entirely in tune with current tastes. A warm, luminous space where Jaeger-LeCoultre will be to convey at once its past, its present and its future… ■