News Wednesday, August 22nd 2012
A first in the world of luxury watchmaking: Just slide the mouse to get a 360°tour of the Swis s manufacture, each watch workshop and all of the brand's boutiques across the world.
The website is no longer just a shop window. It allows users to discover this complete universe and its products, and offers them the opportunity to create a direct commercial environment with a single aim: to build a closer customer relationship.
Are you ready to go surfing? New Hublot website set to spawn copycats. In addition to its usual functions, the website also incorporates a number of innovative features offering brand new experiences to the world of luxury watchmaking.
First, the guiding principle behind the tool's development can be summed up very simply: The customer is everything.
Let's get to the heart of the matter: A complete 360° tour of a watchmaking manufacture. This has never been done before. Visitors can now take a virtual tour of the workshops simply by moving their mouse, while Jean-Claude Biver, Chairman of Hublot, or Ricardo Guadalupe, CEO of Hublot, presents and explains the expertise of the department concerned. All of the manufacture's workshops are included in the tour. A complete voyage of discovery through the world of watch production. And finally, as a visitor to Switzerland you can see how and where they are made.
Second major innovation: within the Hublot site, each boutique has its own specific website. There are currently more than 40. Enter the boutique of your choice by turning your mouse 360° (roll-out to be completed by the end of the ye ar), meet the manager or one of the sales staff and communicate with him or her, find out the latest local news for each boutique, its events, special editions, and get the address and floor plan sent to your mobile… It sounds simple, but these are firsts for the industry.
Finally, instructional videos on watch maintenance, a comparison tool and a model suggestion tool based on your preferences while browsing, as well as the option to create a personalised profile directly on the site: your watches, your boutiques... these are the main new features Hublot added to the more traditional functions.
This new website will exist alongside the brand's other two websites: Hublotista.com, the private site exclusively reserved for owners of Hublot watches, and Hublotnation.com, the first "Live" blog which allows anyone to discuss anything Hublot-related -ambassadors, watches, events and personal stories. ■