News Friday, September 28th 2012

Breguet’s exclusive celebration in Naples to mark 200 years of the first wristwatch

On Friday 5 and Saturday 6 October 2012, Breguet will invite its clients, friends and privileged partners to celebrate a double anniversary: that of the first ever wristwatch, and that of its “Reine de Naples” watch collection.


Reine de Naples gold thread bracelet © Breguet

Breguet will play host to this exceptional event of considerable international importance in the heart of the Bay of Naples, an enchanting region that is rich with history. The brand will also offer its guests a preview of a number of new models that have been specially created for the occasion.

On 21 December 1812, Abraham-Louis Breguet put the finishing touches to an extraordinary timepiece, commissioned from him in 1810 by a woman of equally remarkable character, Caroline Murat, Queen of Naples. A fervent admirer of Breguet watch creations, Napoleon Bonaparte’s younger sister was in the habit of making regular purchases from her favourite watchmaker. In fact she ordered a total of no less than 34 watches and clocks from A.-L. Breguet, including the first ever wristwatch in the history of horology. As a tribute to this, the most innovative timepiece of its day, and in memory of the woman who commissioned it, in 2002 Montres Breguet launched an exclusively feminine collection that took its inspiration from the original watch first ordered by the Queen of Naples, and officially recorded as Watch No. 2639.
200 years after the delivery of the first wristwatch and ten years after the launching of its “Reine de Naples” Collection, Breguet retraces the steps of Caroline Murat, without whose true passion for watches the emblematic first wristwatch in history might never have been created.

As one of the most prominent events on the programme for this unprecedented double celebration, Montres Breguet will offer its guests a visit to the Reggia di Capodimonte and its Palazzo Reale, where Caroline Murat had her personal apartments. In addition, Mr Marc A. Hayek, the President and CEO of Montres Breguet, will give a world preview of the exclusive creations that have been specially conceived for the event.

Since the name of Caroline Murat and the “Reine de Naples” Collection are together the very epitome of elegance, refinement and glamour, the guests of the famous watchmaking brand will be offered a gala dinner in the hills behind Capri. The perfect way to officially celebrate in style the birth of the first wristwatch in history.

Press release

© 2012 All rights reserved

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