- Audemars Piguet makes music with Quincy Jones-
- J12 Rétrograde Mystérieuse by Chanel-
- Titanium makes a strong comeback at Perrelet-
- Jaeger-LeCoultre: Diane Kruger at the 2010 Oscars Ceremony-
- Chopard and the Ecole d’Horlogerie de Genève become partners for the long term-
- TAG Heuer and Tesla Motors launch worldwide partnership-
- The new Twenty-8-Eight collection of DeWitt-
- The Perrelet Double Rotor becomes available on iPhone-
- Corum: 50th Anniversary of the Admiral’s Cup collection-
- Diego Maradona is Hublot’s new ambassador-
Swiss watchmaking in October 2009: No change
The month of October gave no clear signs of a change in the trend for Swiss watch exports. Their value stood at 1.3 billion francs, i.e. 22.7% less than in October 2008. Over the first ten months of the year the decline remained stable at -25.5%.
Exports of gold and plated wristwatches saw their value fall at an above average rate. Steel products helped to some extent to make up for this sharp downturn. The best result was recorded by bimetallic timepieces, which nevertheless declined by more than 10%. The number of pieces exported fell by 820,000 units in October.
Wristwatches costing less than 200 francs saw their volumes fall sharply in October (-37.2%), setting the tone for the sector as a whole. The 200-500 francs segment registered only a slight decline in the order of 5%. Carrying on the trend of previous months, timepieces costing more than 500 francs recorded a decline of 23.2% in value terms.
Overall there was no change in the trends recorded by the Swiss watch industry’s main markets. Nevertheless mention should be made of the good result recorded by Singapore, which ranked in fifth place in October. Other Asian markets, such as Taiwan and South Korea, showed an increase in their monthly value. It is still too soon to draw any significant conclusions from this although the month of October did see more countries record an increase than previous months. However the markets in question are small. ■
- Articles from this issue
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- Lacquer joins watchmaking’s métiers d’art
- Lacquer shines on exceptional timepieces
- The secret of Japanese "varnish"
- The sophistication of maki-e
- Aspects of the UK watch trade in 2009 and prospects for 2010
- Time on a cosmic scale
- Audemars Piguet continues to explore high-tech materials
- Galileo, the man who revolutionised science
- Alain Silberstein pleads in favour of a collaborative model
- Louis Moinet has its head in the stars
- Cybercounterfeiting: a new growth industry (I)
- Panerai chooses selective distribution
- 2009 exports: all is revealed
- India’s stars work their magic
- Hot off the press...
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- Audemars Piguet makes music with Quincy Jones
- J12 Rétrograde Mystérieuse by Chanel
- Titanium makes a strong comeback at Perrelet
- Jaeger-LeCoultre: Diane Kruger at the 2010 Oscars Ceremony
- Chopard and the Ecole d’Horlogerie de Genève become partners for the long term
- TAG Heuer and Tesla Motors launch worldwide partnership
- The new Twenty-8-Eight collection of DeWitt
- The Perrelet Double Rotor becomes available on iPhone
- Corum: 50th Anniversary of the Admiral’s Cup collection
- Footballing legend Diego Maradona is Hublot’s new ambassador
- Advertising