News Thursday, October 27th 2011

The laureates of the 2011 Cartier Women’s Initiative Awards

The six laureates of the 2011 Cartier Women’s Initiative Awards were announced last night at the Women’s Forum for the Economy and Society in Deauville.

Selected among over 1,000 candidates, each presented businesses that demonstrate exceptional creativity, financial sustainability and social impact. They win the Cartier Women’s Initiative Awards trophy, one year of personalised coaching and USD 20,000 of funding.

The laureates of the Cartier Women’s Initiative Awards are chosen by an independent and voluntary Jury composed of entrepreneurs and business leaders.

‘Alongside the solid business plans these entrepreneurs submitted, it is the social impact and conviction of their initiatives that appealed to our Juries. Cartier considers its commitment to philanthropy as an act that should bring concrete impact to the community. Likewise, impact is exactly what our laureates achieve, from managing hazardous waste in Colombia to educating children in engineering skills in Lebanon or recycling plastic into fencing posts in Kenya,’ said Bernard Fornas, President and CEO of Cartier international.

This year, the Cartier Women’s Initiative Awards celebrates its fifth Anniversary. Since its inception, the competition has supported 76 women entrepreneurs from all over the world.

2011 laureates

Latin America
Carolina Guerra, Ingerecuperar, Colombia
Engineering solutions to recover hazardous waste.

North America
Benita Singh and Summer Rayne Oakes, Source4Style, United States
A global source for sustainable materials.

Europe
Kresse Wesling, Elvis & Kresse, United Kingdom
Sustainable luxury goods made from industrial waste.

Sub-Saharan Africa
Lorna Rutto,EcoPost, Kenya
Eco-friendly fence posts produced from plastic waste.

Middle East and North Africa
Rana El Chemaitelly, The Little Engineer, Lebanon
Hands-on engineering skills for the young.

Asia-Pacific
Chunhong Chen, Yiyuan Environmental Group, China
A patented toilet technology to save up to 83% of water.

About the Awards

Created in 2006 by Cartier and the Women’s Forum for the Economy and Society, in partnership with INSEAD business school and McKinsey & Co., the Cartier Women’s Initiative Awards is an annual international business plan competition for women entrepreneurs. Every year, six laureates receive USD 20,000, coaching support for a full year, access to international networks and media visibility and an exclusive trophy designed by Cartier. ■

> Find out more on www.cartierwomensinitiative.com

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