Bulgari







Bvlgari’s story

In 1884, Sotirio, founder of the Bulgari dynasty, opened his first shop in Rome.

In 1940, Giorgio and Constantino Bulgari imagined the first Bulgari watches.

The Bulgari style was confirmed in the 1940s with the serpent watch. Made from bold coils in gold encrusted with precious stones, it would become an icon among jewellery watches.

The serpent returned in the 1970s as the Tubogas watch, this time with a supple and elastic gold bracelet, made entirely by hand.

The Bvlgari Bvlgari was launched in 1977, a perfectly sculpted cylinder whose two engraved logos form an intrinsic part of its design. Bulgari made use of innovative materials, such as in the Diagono Titanium and Diagono Aluminium collections, crafted in the finest tradition of Swiss watchmaking.

In the early 1980s, Bulgari Time became responsible for the design and production of all Bulgari’s watches. With headquarters in Neuchâtel, it today employs some 500 people.

Following targeted takeovers of prestigious brands such as Daniel Roth and Gérald Genta, and Swiss components, Bulgari made its first complication watches.

The company also took stakes in Cadrans Design for dials and Prestige D’Or for bracelets.

The master watchmakers of the Bulgari Group produce movements for Grandes Complications and Tourbillons, including the Tourbillon Perpetual Calendar.

Bulgari recently unveiled Ergon, Assioma and the new Bvlgari Bvlgari.

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