>SHOP

keep my inbox inspiring

Sign up to our monthly newsletter for exclusive news and trends

Follow us on all channels

Start following us for more content, inspiration, news, trends and more

© 2019 - Copyright Fondation de la Haute Horlogerie Tous droits réservés

50 years of the TAG Heuer Monaco
News

50 years of the TAG Heuer Monaco

Tuesday, 12 March 2019
By The FHH Journal editors
close
The FHH Journal editors

Read More

CLOSE
1 min read

A world tour and a special publication are part of the celebrations for a chrono that went against everything the watch world had seen before, when it was launched in 1969.

In 1969, Heuer launched the Monaco – an eye-catching timepiece that became famous for its unique design and groundbreaking technology. Fifty years later, TAG Heuer celebrates this iconic model with new versions of the legendary original, events around the world and a dedicated book.

Monaco Calibre 11, 2015 © TAG Heuer
Monaco Calibre 11, 2015 © TAG Heuer

An unconventional timepiece that introduced two cutting-edge world firsts, the Monaco was a product of Heuer’s vision and pioneering spirit. Half a century later, this iconic model is being honoured with events in Europe, the US and Asia throughout 2019 – and a new Monaco limited-edition model will be launched at each event to celebrate the timepiece that first caught the world’s attention 50 years ago. A new book titled Paradoxical Superstar documents the historical and technical highlights of this unlikely icon and will be available in TAG Heuer boutiques and on the website from May 2019.

Back to Top