Neuchâtel Tourism chose Zenith to illustrate its original project dedicated to promoting the Swiss watch industry. This open invitation to explore the universe of the brand features an original and fascinating journey through the manufacture. In seeking to promote the reputation of the region’s rich watchmaking heritage, Neuchâtel Tourism constantly develops its range of related activities designed to satisfy visitors. Its Director Yann Engel explained: “This partnership with the Zenith watch Manufacture was a natural and obvious choice that finds its ultimate expression in the visit we call “Le monde étoilé de Zenith”. It is an invitation to explore the watchmaking universe in a dynamic, contemporary and entertaining spirit.”
Specially created for the general public by the museography specialists at Thematis, this first guided tour of a watch Manufacture offers an authentic initiatory journey to the heart of the mechanical watch and its mysteries. Entirely in tune with the current ever-greater enthusiasm for authenticity and fine craftsmanship, this unusual scenography reveals the inner workings of a Maison uniting around 80 watchmaking professions under its roof. The first part of the exhibition consists in a total immersion into the world of precision, plunging visitors into darkness and staging a lively hologram show, along with a contemporary stage-setting highlighting certain key heritage elements. Throughout this route that visitors are invited to explore each Friday, they will also become acquainted with each stage in the creation of mechanical marvels from technical development to component production through to movement assembly.