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A new location for Breguet in New York

A new location for Breguet in New York

Thursday, 14 December 2017
By The FHH Journal editors
The FHH Journal editors

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1 min read

Breguet has opened the doors to its new flagship store in New York, inside the St. Regis Hotel on the city’s iconic Fifth Avenue – an event the brand celebrated at a glamorous cocktail party.

Nearly 100 guests had the opportunity to discover an entirely renovated salon, featuring a new architectural concept. Spanning 240 square meters, it offers its visitors an ambiance exuding heritage and craftsmanship, such as frosted clear glass with guilloche imagery.

Breguet boutique, New York
Breguet boutique, New York

The event featured a watchmaker demonstrating the art of guilloche on watch dials, as well as two specialty timepieces. The first is the replica of Winston Churchill’s “turnip,” created for the movie “Darkest Hour” starring Gary Oldman as Churchill. The second is a pocket watch from 1817, one of the original thirty-five tourbillon made by Abraham-Louis Breguet during his lifetime.

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