This year, to coincide with the 50th Anniversary of the legendary El Primero movement, Zenith has collaborated with Collective to create a unique edition of the Chronomaster El Primero, made available exclusively to the group’s members. The group is comprised of creatives, executives and makers, many of whom are in tech and live in Silicon Valley (San Francisco Bay Area), Silicon Alley (New York City) and Silicon Beach (Los Angeles).
While the structure of the iconic subdials remains true to the original, the approach to their design is wholly unique. The entire dial has been finished in matte white, with a subtle but highly legible and uniform grey making up all the printing on the dial. In order to ensure maximum balance, the date was removed, and the classic red chronograph hand has been replaced with a unique rhodium plated hand created just for this piece. To serve a desire to make the watch a tool, the 38mm case features alternating satin-brushed and polished surfaces, and unique to this watch, satin-brushed pushers. The caseback displays the beautiful El Primero movement and features an XX/50 engraving along with a “C.01” engraving celebrating the launch piece of Collective.