Nicky Jam became a Hublot ambassador in June of this year. It seemed only natural for the Nyon watchmaker to work with the internationally renowned singer. After topping the charts in 2015 with the success of his track “El Perdon”, he had the whole world singing this summer with “Live it Up”, the official song of the 2018 FIFA™ World Cup in Russia, a competition for which Hublot is the Official Timekeeper. As if that were not enough, at the same time, he reached new heights with his single “X (Equis)”, which is approaching 1.4 billion views on YouTube!
During a lively party at The Temple House, Miami, Hublot unveiled the first fruits of this collaboration: the Big Bang Meca-10 Nicky Jam watches. These watches come in three different versions based on the famous Big Bang, the Swiss brand’s icon. With a 45-mm diameter, they are powered by the HUB1201 manufacture calibre, whose innovative construction reveals, on the dial side, all of the original imbrication of its 10-day power reserve that gave this model its name: Meca-10! As Nicky Jam sings in one of his hits: “…sin parar, sin parar!” For the first time the watch is skeletonised and gold-plated, thus offering the piece a brand-new look. The art of fusion in all of its glory!