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Armin Strom’s Lady Beat, just for her
New Models

Armin Strom’s Lady Beat, just for her

Thursday, 29 October 2020
By The FHH Journal editors
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The FHH Journal editors

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1 min read

Boldly redesigning the brand’s characteristic movement, dial and case, the Lady Beat marks a milestone in the System 78 collection of innovative watches at competitive prices.

The latest no-compromise watch from the Biel-based manufacture is a decidedly feminine one, but one exuding the technical look and feel of the genuine manufacture movement powering every Armin Strom timepiece. Lady Beat’s design features differentiated aesthetics that make it wholly unique and feminine. And this is thanks to the fact that the men behind Armin Strom know their boundaries: instead of using the brand’s testosterone-influenced in-house design, the company (wisely) consulted freelance designers of the opposite sex to ensure authenticity and a decidedly feminine feel. Lady Beat features an off-center dial and slimmer new case with a much smaller diameter. The 38mm case diameter of Lady Beat is a first at Armin Strom, hitting the sizing sweet spot of many women.

Lady Beat © Armin Strom
Lady Beat © Armin Strom

The highlight of the front of this watch is the visible triplet of bridges echoing the pocket watch inspiration behind Caliber ALA20, just one of many mechanical elements visible on the dial. The contemporary dimensions maintain the essence of Armin Strom DNA while shaping a new aesthetic that showcases the brand’s love for reduction to the essential, enhancing legibility, and maximizing the user experience for discerning female collectors, enthusiasts, and casual wearers. The Armin Strom Lady Beat is the very first model created specifically for women by this Swiss manufacture.

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