Watches&Wonders 2015 : immersion in Fine Watchmaking
The third edition of Watches&Wonders, which will take place in Hong Kong this September 30th to October 3rd, presents itself as a unique experience for visitors in the Asia-Pacific region, comprising tours, talks, personalised presentations, initiations to watchmaking, exhibitions, fabulous timepieces and digital technology. An immersion into the endlessly creative world of Fine Watchmaking.
What are the keys to understanding the centuries of expertise that come together in a Fine Watch? Opening September 30th, Watches&Wonders has the answer. The exhibiting Maisons will travel to Hong Kong with some of the most prestigious collections of technical and precious watches. They have imagined this exhibition as an unforgettable immersion into a fascinating world in which the infinitely small inspires very great dreams.
The latest timepieces from twelve prestigious Maisons
Watches&Wonders 2015 will be led by twelve prestigious names in Fine Watchmaking. For them, it is an incomparable opportunity to meet admirers of magnificent timepieces from across the Asia-Pacific region, and offer them the privilege of viewing the very latest creations just as they arrive on the markets.
The event is all the more important as brands will be lifting the veil on timepieces made especially for a region which extends from China to Hong Kong, Singapore, South-East Asia, Korea, Thailand and Taiwan.
An attachment to this press release gives a foretaste of some of the fabulous timepieces to be discovered at Watches&Wonders 2015, with a presentation of a star product by each exhibiting Maison.
This third edition is determined to be more than just a meeting-place, however unique, for brands and their clients. Its organiser, the Fondation de la Haute Horlogerie, intends for each day spent at Watches&Wonders to be truly memorable as visitors, from connoisseurs to the simply curious, experience a 360° immersion in Fine Watches.
This year Watches&Wonders goes digital, with its own website as well as a smartphone app that will guide and inform visitors as a complement to the fair’s hospitality teams.
Fans of Fine Watchmaking will be able to use this application to follow five themed itineraries. Scanning QR codes along each route will provide them with information on the products and the corresponding brands for each of the chosen themes.
They can also stop off at “24 Hours in the Life of a Swiss Cuckoo Clock”, a humorous and inventive staging of 24 Swiss cuckoo clocks, imagined by students at Geneva University of Art & Design (HEAD).
Twice a day, the exhibiting Maisons will host presentations of their products, and the work of the craftsmen and women who make them.
Between these multiple attractions, visitors will be able to add to their knowledge through a programme of talks on watchmaking from historical, economic and technical perspectives. Not forgetting to set aside the three hours needed to take apart and reassemble a mechanical watch movement at a workshop led by a professional watchmaker.
An entire component of Swiss and European Fine Watchmaking arrives on Asian soil with Watches&Wonders, and with it the excitement that these objects of art and science always inspire.
Watches&Wonders 2015
HKCEC – Hong Kong Convention and Exhibition Centre
September 30th – October 3rd
WATCHES&WONDERS Haute Horlogerie Exhibition in Asia www.watchesandwonders.com
Exhibiting Maisons
A. Lange & Söhne, Baume & Mercier, Cartier, IWC, Jaeger-LeCoultre, Montblanc, Officine Panerai, Piaget, Richard Mille, Roger Dubuis, Vacheron Constantin, Van Cleef & Arpels.
