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Audemars Piguet and all that jazz

Audemars Piguet and all that jazz

Thursday, 13 December 2018
By The FHH Journal editors
The FHH Journal editors

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2 min read

Starting in January 2019, Audemars Piguet will be a Global Partner to the Montreux Jazz Festival. It’s a collaboration that began in 2010 and now extends to all the festival’s entities.

Since 2010, the Manufacture joined the Claude Nobs Foundation and the Swiss Federal Institute of Technology in Lausanne (EPFL) in the Montreux Jazz Digital Project. This massive project enabled the digitalisation, restoration and preservation of the Festival’s entire sound archives, acknowledged by UNESCO as part of its “Memory of the World.” This collection contains more than 5,000 hours of concert recordings. Quincy Jones has described this unique collection as “the most important testimonial to the history of music, covering jazz, blues and rock.” The Montreux Jazz Digital Project is perfectly aligned with Audemars Piguet’s quest for innovation and endeavour to maintain watchmaking heritage and tradition in its birthplace, the Vallée de Joux.

Chalet Sound Archive
Chalet Sound Archive

This partnership extends to all the Festival’s entities, including the Montreux Jazz Café restaurants, the Montreux Jazz Festival Japan and the Montreux Jazz Artists Foundation. The Foundation supports tomorrow’s artists notably through the Montreux Jazz Academy and the Montreux Jazz Talent Awards.

Montreux Jazz Heritage Lab
Montreux Jazz Heritage Lab

This partnership with the Montreux Jazz Festival extends Audemars Piguet’s long-standing attachment to the world of music. In 2005, on the occasion of Jay-Z’s 10th Roc-A-Fella Records anniversary, Audemars Piguet and Jay-Z collaborated on a limited edition of the Royal Oak Offshore. In 2009, the Manufacture presented the Millenary Quincy Jones limited edition, a watch also symbolising the larger collaboration between Audemars Piguet and the internationally-renown musical producer and director on Project Q, which raised awareness on young people’s need for self-expression and self-fulfilment.

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