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Baume & Mercier Linea 10138
New Models

Baume & Mercier Linea 10138

Tuesday, 18 March 2014
Press Release
Press release

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2 min read

Baume & Mercier, founded in the Swiss Jura in 1830, is your partner for all of life’s special moments and now enhances the ladies’ Linea collection with a gleaming new version in fully polished stainless steel, expressed with fluid and feminine styling.

The Baume & Mercier contemporary watch designs for women fascinates the wearers with a perfection of form. This approach, first introduced by Louis-Victor Baume in 1869 with the gift of a gold watch to his daughter Mélina, began to find its fullest expression in the ladies’ designs of the 1920’s with the arrival of Paul Mercier. This creative and inspired man was able to offer women’s wristwatch collections boasting original shapes and elegant designs, plus a concentrated touch of timelessness. In line with his vision, the Linea collection exudes ample charm that graces the wrist of each woman who chooses it as a part of her everyday wardrobe. With contemporary lines, the 10138, inspired by a 1950s model included in the Baume & Mercier Museum collection, has been ceaselessly rewriting its own legend since 1987, the date it was first unveiled.

Unequalled chic while remaining in the spirit of the moment.

Singular and multifaceted, Linea radiates unequalled chic while remaining in the spirit of the moment. This marvel of balance and sensitivity is the dazzling embodiment of the values of affordable luxury. Exquisitely simple to use thanks to a quartz caliber, the fully polished steel finish makes clear the model’s rich potential as a dress watch. Graced with a case of utterly feminine dimensions, the watch also has an interchangeable bracelet in which each flowing link captures the slightest ray of light, reflecting it back in a scintillating symphony.

Linea 10138

With its delicately polished steel case and interchangeable bracelet mirroring the every beam of light, this new Linea is perfectly suited to the needs of the sophisticated urban woman seeking a watch for every occasion. Available with a 27mm-diameter case and powered by a Swiss-manufacture quartz caliber, the Linea is water-resistant to 50 meters. Ideal for everyday wear, the model presented here with a silver sun satin-finished dial brings even greater femininity to the collection and exhibits superior versatility as the perfect ally by day and by night, at the office or for an evening on the town.

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