Choosing a Reverso watch is a significant act. One hopes for it, dreams of it and finally makes the choice – sensitive to its history, seduced by its iconic design as much as by the expertise of the Manufacture Jaeger-LeCoultre, and won over by the smooth move of sliding the case to reveal its hidden face. Personalising the back of the model is a unique way of claiming ownership of one’s watch. Jaeger-LeCoultre has imagined a way of rendering this experience even more exclusive by offering the “Atelier Reverso”. Aficionados of the Duo and Duetto versions now also share the privilege of personalising their Reverso. No watch will ever be as precious as one that closely matches our desires.
A famous star guest in 2016
Because we live in an open world nurtured by ideas and exchanges, Jaeger-LeCoultre has invited a star guest to take part in the Atelier Reverso by developing an ephemeral set of proposals that will be available to complement existing ones for just one year. To mark the 85th birthday of the Reverso watch, Christian Louboutin is the mind behind the 2016 edition. At once artist and artisan, driven by an authentic passion for shoes, this talented creative has given rise to unique and instantly recognisable designs. His collections for both men and women offer an unprecedented blend of wit, glamour, elegance and marked technical sophistication. Since the launch of his Maison, his shoes have been immortalised in museums, on fashion runways and red carpets the world over. An unexpected collection created within the context of the Atelier Reverso is sure to cause a sensation.