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Enriched with a heritage blending Italian luxury and Swiss precision, Bulgari introduces collections with a strong, contemporary identity. Producing both jewellery and watches, since the 1970s the brand has profited from the expertise of two prestigious Swiss watch manufacturers, Daniel Roth and Gerald Genta. Bulgari stands out for his unexpected creations and holds numerous records in the field of ultra-thin watches with complications.

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The Greek silversmith Sotirios Voulgaris (1857-1932) founds the Bulgari house and opens his first shop in Rome.


Inauguration of the house's first flagship shop, at 10 Via Condotti in Rome.


The first jewels appear in the serpentine design. They inspire the Serpenti line.


Birth of the BVLGARI BVLGARI collection which is characterised by double engraving, an allusion to ancient Roman coins.