Creator of exceptional pieces, Cartier evokes both prestigious jewellery and high class watch-making in the eyes of the general public. The brand has skilfully set the scene for two worlds since 1947 – feminine and masculine – with audacity and avant-gardism. Nicknamed "jeweller of kings and king of jewellers", the house is a past master of bringing icons to life. Its original and fashionable pieces achieve success with almost insolent ease.
Louis-François Cartier establishes the business in Paris, which was to remain in the control of the family until 1964.
Louis Cartier creates the Santos wristwatch, dedicated to his friend, the Brazilian aviator Alberto Santos-Dumont. It was marketed for the first time in 1911.
With its sober and modern design, the Tank features in the collections.
With elegant curves and a simple cushion shape, the Drive watch is introduced.