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The history of Chanel is intimately linked to its founder, Gabrielle Chanel (1833-1971). At her instigation, the haute couture house becomes a brand whose creations obey a simple concept : elegance and sobriety. In 1987, Jacques Helleu creates the first Chanel watches and at the same time opens the first Chanel watch shop in the avenue Montaigne in Paris. In 2010, the ceramic J12 High Tech arrives on the scene as the elegant sports watch par exce

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Gabrielle Chanel presents her first collection of high class jewellery dedicated to diamonds: "Bijoux de diamants".


The Première watch arrives. Its design is inspired by the shape of the Place Vendôme and the decorative head of the n°5 perfume bottle.


Birth of the J12 watch in High Tech ceramic which was to become a true watch-making icon.


Chanel presents its first gentlemen's watch: the Monsieur de Chanel.