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De Grisogono

Fawaz Gruosi set up de Grisogono in 1993 with two partners. Three years later, he launched a jewellery collection centred on black diamonds. In 2000, Instrumento N° Uno became the first watch in the brand's portfolio. De Grisogono timepieces stand out for their sumptuous style. The brand has earned a reputation for glamour; year after year, its watches and jewellery adorn the stars who walk the red carpet at the Cannes Film Festival.

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1995

Watchmaker and jeweller de Grisogono established in Geneva by Fawaz Gruosi.

1996

Fawaz Gruosi put his name on the map by using black diamonds, a stone previously unseen in jewellery.

2000

Instrumento N° Uno launched at the Basel watch fair, with a galuchat strap and blackened steel movement.

2016

De Grisogono joined forces with Samsung to create a gem-set smartwatch, the Samsung Gear S2.