IWC is a Swiss brand founded by Florentine A. Jones in 1968 in Schaffhausen. It draws its inspiration from the grand epics, conquests and in particular those in the aviation field. Thanks to its DNA, premium engineering and strong aesthetic identity, IWC also enjoys renown in the underwater and automotive worlds. The brand's signature is a high potential masculine watch aimed at adventurers of all kinds.
Foundation of the IWC manufactory in Schaffhausen by a young American named Florentine Ariosto Jones.
Launch of the Mark IX, first IWC pilot's watch designed to withstand extreme conditions in aeroplane cockpits.
Creation of a wristwatch equipped with a high-precision calibre: La Portugaise.
Birth of the Da Vinci. The main attraction of this chronograph with a perpetual calendar is its four-digit date which is adjusted uniquely via the crown.