The brand is introduced in Geneva in 1995. It swiftly sets the world of high-class watch-making alight. Merged with the Richemont Group in 2008, it then invests in its manufacturing facility to ensure its longevity. Its atypical watches combine traditional watch-making know-how with avant-garde design. Bold in character and with an oversized case, the watches are instantly recognisable and easily distinguished from the rest.
The brand is launched with the collaboration of the watchmaker Roger Dubuis and the designer Carlos Dias.
Launch of the Excalibur collection, which quickly becomes an icon.
Roger Dubuis rejoins the Richemont Group.
Advent of the La Monégasque collection on the occasion of a unique event on the rock.