If you had to chose one brand to symbolise precision and consistency through the years, Rolex would be it. Rolex owes its reputation to its precision watches and to its spirit of inventiveness which it has never relinquished since its creation in 1905. It is associated with the quest for excellence inherent in sport. The name "Rolex", which is easy to pronounce in any language, comes from the abbreviation of "horlogerie exquise".
Foundation of Wilsdorf and Davis in London.
Invention and patent of the Oyster with its waterproof case.
Creation of the Date Just, first waterproof automatic wrist chronometer in the world to show the days of the month in a grill.
Birth of the Submariner, first wristwatch waterproof to a depth of 100 metres.