Rolex
If you had to chose one brand to symbolise precision and consistency through the years, Rolex would be it. Rolex owes its reputation to its precision watches and to its spirit of inventiveness which it has never relinquished since its creation in 1905. It is associated with the quest for excellence inherent in sport. The name "Rolex", which is easy to pronounce in any language, comes from the abbreviation of "horlogerie exquise".