Swatch
Swatch came into being in 1983 under Nicolas Hayek's stewardship. His answer to the quartz crisis – a small plastic watch – was like nothing the industry had ever seen before. Swatch moved with its times, including by putting art on the wrist. Originals, Irony, Swatch, Beat… its collections quickly achieved cult status. In 2013, Swatch caused a new sensation with its first automatic model, Sistem51.