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The heirs of Georges Favre-Jacot have been writing the history of Zenith since 1865. Its products are particularly renowned in the area of chronometry. This desire to be leader in terms of precision has made El Primero the most legendary chronographer of all time. The movement has an entire collection bearing his name. It contributes to the success of the brand with the star emblem the name of which evokes the sky's limits.

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Georges Favre-Jacot brings together every knowledgeable watch-maker under one roof in Locle, in the Swiss Jura. This is the beginning of Zenith's history.


The first automatic integrated chronograph in history is launched: El Primero.


Zenith becomes part of the luxury Group LVMH.


The brand returns to aviation again and extends the Pilot collection with three new models: Pilot Watch d’Aéronef Type 20, Pilot Doublematic and Pilot Big Date Special.