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Breitling teams up with online retailer Mr Porter
New Models

Breitling teams up with online retailer Mr Porter

Friday, 08 June 2018
By The FHH Journal editors
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The FHH Journal editors

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Putting the seal on the partnership, the watch brand is presenting a limited-edition Navitimer Aviator 8. Following this, a curated selection of 31 Breitling watches will be available for purchase from the Mr Porter site.

Breitling has announced the launch of a very spe¬cial timepiece to celebrate its new partnership with Mr Porter, a company that has established itself as an important player in online luxury retail for men. The Navitimer Aviator 8 B01 Chronograph 43 Limited Edition is part of the Navitimer 8 collection that Breitling introduced earlier in 2018. As Breitling CEO Georges Kern noted, “This is an important step in Breitling’s omnichannel strategy and perfectly fits our digital vision to offer a unique brand experience to a broader audience around the globe.”

Navitimer Aviator 8 B01 Chronographe 43 Limited Edition © Breitling
Navitimer Aviator 8 B01 Chronographe 43 Limited Edition © Breitling

The Navitimer Aviator 8 B01 Chronograph 43 Limited Edition will be produced in a series limited to 1000 pieces. Its beating heart is the Breitling Manufacture Caliber B01, a COSC-certified chronometer. The Navitimer 8 collection was inspired by the Huit Aviation Department, which was established by Willy Breitling in 1938. The division’s name was taken from the French word for “eight,” reflecting the need for cockpit instruments of the day to have an eight-day power reserve.

The Navitimer 8 watches recall the design values of the Huit Aviation Department and one of Breitling’s truly iconic pilots’ watches, the Reference 768, whose rotating bezel and distinctive triangular pointer made it a favorite among aviators. Besides the limited edition, a curated selection of 31 timepieces from across Breitling’s iconic Navitimer, Superocean, Chronomat, and Professional families will also be made available on Mr Porter.

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