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Bvlgari side by side with Save the Children in Jordan
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Bvlgari side by side with Save the Children in Jordan

Monday, 10 December 2018
By The FHH Journal editors
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The FHH Journal editors

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2 min read

Bvlgari CEO Jean-Christophe Babin made a field visit to Jordan, where the brand has joined forces with Save The Children to develop educational projects for Syrian refugee children.

Dreams start with a vision — but it is only through determination, care and audacity that dreams are made real. It was these shared values that first brought Bvlgari and Save the Children together in 2009, and these values that underpin their ongoing efforts to empower children through education. For Bvlgari and Save the Children, determination has led them to pursue the same commitment for almost a decade, raising the bar each year to meet increasingly ambitious goals. Care has led to the creation of the Save the Children jewellery collection. With this inspired initiative, the Maison’s jewellery-making expertise has been used to raise $85 million. Finally, audacity has allowed Bvlgari and Save the Children to assert that education is a right, not a privilege.

Jean-Christophe Babin, CEO Bvlgari
Jean-Christophe Babin, CEO Bvlgari

The largest Syrian refugee camp in the region is in Za’atari: established in 2012 to temporarily host the Syrians fleeing the violence of civil war, it has become a city made of prefabricated buildings. Covering 5.2 km², today almost 80.000 people live there. During humanitarian emergencies, access to education seems to take second place, yet it should not be a luxury but a right for every child. Bvlgari and Save the Children strongly believe in the value of education and have been supporting Syrian refugee children in Jordan since 2014, with a key focus on pre-school children in Za’atari and, later, starting from 2017, in Azraq refugee camp. With an investment of over $3.7M so far, Bvlgari and Save the Children have built or restructured 3 kindergartens in Za’atari and 1 in Azraq, and have already improved lives of over 16.000 at risk children below 5 years old in Jordan, providing a protective and safe learning environment for these children.

Jean-Christophe Babin, CEO Bvlgari
Jean-Christophe Babin, CEO Bvlgari

In consideration of the magnitude of this emergency, Bvlgari CEO Jean-Christophe Babin, was keen to see for himself what the organization was doing in the refugee camp, joining for the first time a field visit out of Italy. Showing a strong commitment to children and to their right not only to dream, but to actually have a better future, on his visit he announced that in 2018 Bvlgari will donate to Save the Children $1,2M to further support the organization’s activities in Za’atari.

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