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Cartier assembles a talented cast for the launch of the...
New Models

Cartier assembles a talented cast for the launch of the Pasha

Wednesday, 15 July 2020
By The FHH Journal editors
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The FHH Journal editors

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1 min read

Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang: five authentic journeys, five accomplished talents captured by the New York fashion photographer Craig McDean.

With its distinctive codes and extraordinary design, the Pasha watch has always been for those who take a wider view of the world. This breadth of vision is shared by a new generation of talents who have cultivated their own uniqueness, like Maisie Williams, the English actress involved in various collaborative projects, or actor Rami Malek who is drawn to complex and captivating roles that don’t conform to Hollywood’s traditional standards. Personalities like the artists Troye Sivan or Willow Smith who rely on courage to assert themselves and have faith in their creativity and versatility; or in the desire to unite and connect young people, as shown by the success of the Chinese singer Jackson Wang.

Pasha de Cartier
Pasha de Cartier

“Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism”, says Arnaud Carrez, International Marketing and Communications Director of Cartier International. “It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.”

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