Breitling checks in with the golden age of commercial aviation
Breitling debuts the Navitimer 1 Airline Editions, its first capsule collection in honour of the world's greatest airlines. First off the ground is Swissair, followed by Pan Am then TWA.
Culture
Luxury brands and the red envelope
Another year, another moon. As the Asian - and specifically Chinese, South Korean and Hong Kong - markets gain traction in the world of luxury, more and more brands are finding ways to celebrate Chinese New Year, also known as the Lunar New Year.
Why Instagram is still so important for the luxury watch industry
Instagram controls almost 50% of luxury watch-related mentions, followed by Twitter at 18%. Why is Instagram so important to brands compared with other social media channels?
A pig on the dial
With 12 different animal symbols, the Chinese zodiac is an amusing as well as exotic theme for animal-loving watch collectors – and not only from China.
2018 Vintage Watch Market Update
While the big brands continue to command high prices, the emergence of other names proves that the vintage market is never short on surprises. We look back at 2018 in the company of Heuer, Rolex, Breitling and Omega, along with Longines, Tissot, Seiko, Citizen and Orient.
The ideal Christmas watch
Jesus was born on December 25th so that watchmakers can end the year on a record month, and the reason the holiday season is such a success is down to a foolproof formula that's impossible to resist.
Playtime!
Watchmakers are kids at heart. Some delight in reinventing the icons of their youth, or a childhood passion, to invent genuine mechanical toys. Often with irresistible results.
How the rise of a more ethical consumer is driving the vintage trend
More than 66% of consumers are willing to spend more on a product if the company or brand has good ethical values, according to a Nielsen report. Are you?
