A detail from a world-famous painting, reproduced in miniature on the dial of a Vincent Calabrese watch: such is the premise of an art lover’s project: Watch Museum.
A pretty face is no longer enough, especially when it goes with an empty head. Watch brands are choosing their “friends” differently. Away from the glossy magazine image, these new ambassadors are more authentic and relatable.
On paper, the idea of wearing scrap metal doesn’t exactly appeal. In reality, it ticks all the boxes. Meet Panatère and ID Genève, two industry players that are setting an example with watches that are 100% Swiss circular economy.
Most of the interaction between a brand and its customers takes place online. Alexandre Wehrlin, director of the European Business School in Geneva, comments on this change in the customer relationship.
Covid-19 has left watch brands with no choice than to ramp up their online presence as a channel for sales and, more importantly, to replicate an authentic customer experience. New technologies are at the heart of this transformation.
The application made in March 2019 has been approved by UNESCO, which in December last year added the craftsmanship of mechanical watchmaking and art mechanics to the Representative List of the Intangible Cultural Heritage of Humanity.
A difficult year for brands, 2020 was full of positives for auction houses, in particular online, with a raft of record prices. A look at some of the top lots to have crossed the block.
Patek Philippe is the latest of the Manufactures to present a Grand Sonnerie this year, joining Vacheron Constantin and Audemars Piguet. Given the intricacy of this melodious complication, three such launches constitute an exceptional event.