Water is one of the biggest environmental challenges, from access to drinking water, at risk of becoming a luxury, to the threats that pollution and overfishing represent for the oceans and marine life. Many of the projects that Rolex supports propose innovative solutions.
Throughout the twentieth century, Rolex watches were worn by courageous individuals as they set out to explore unknown corners of the globe. Today's expeditions are more likely to pursue scientific and environmental objectives. Rolex is as present as ever through its Perpetual Planet campaign.
Under the aegis of the Time Aeon Foundation, whose mission is to preserve the hand-craftsmanship of watchmaking, the Naissance d’une Montre 2 project is nearing completion. A collaboration between Oscillon, Urwerk and Greubel Forsey, this one-of-a-kind watch is now in the final finishing and adjusting stages, with plans for an auction sale in Hong Kong on April 21, 2021.
Since the early 2000s, watchmaking has returned to British soil, concentrated mainly in and around the town of Henley-on-Thames, where Bremont, Christopher Ward and Farer are based. And the list is set to grow.
The Covid-19 crisis has driven watch auctions online. We should, however, proceed with caution. A digital platform is no substitute for the excitement of a live sale, even if this means bidding from behind a mask.
With the release of the Altiplano Ultimate Concept, now commercially available, Piaget has raised the stakes in ultra-thin watches – and the question of whether makers have reached the limit of what is physically possible.
Since Yuri Gagarin in 1961, more than 500 cosmonauts and astronauts have enjoyed the privilege of seeing Earth from space. Each and every one of them wore a watch. Multiple brands have celebrated this human adventure. Some less seriously than others.