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Culture

In Vincent Calabrese’s Wandering Hour complication, the hour aperture rotates once with the dial every 60 minutes.
History & Masterpieces
A Monet for the wrist

A detail from a world-famous painting, reproduced in miniature on the dial of a Vincent Calabrese watch: such is the premise of an art lover’s project: Watch Museum.

Wednesday, 17 March 2021
5 min read
5
Benedict Cumberbatch and Jaeger-LeCoultre © Paul Ross
Culture
The new role of brand ambassadors

A pretty face is no longer enough, especially when it goes with an empty head. Watch brands are choosing their “friends” differently. Away from the glossy magazine image, these new ambassadors are more authentic and relatable.

Monday, 15 March 2021
6 min read
14
The steel for ID Genève’s cases is 100% recycled from locally collected waste.
Culture
Going round in circles

On paper, the idea of wearing scrap metal doesn’t exactly appeal. In reality, it ticks all the boxes. Meet Panatère and ID Genève, two industry players that are setting an example with watches that are 100% Swiss circular economy.

Wednesday, 03 March 2021
4 min read
7
experience-client-2
Culture
Technology at the heart of the customer experience - Part two

Most of the interaction between a brand and its customers takes place online. Alexandre Wehrlin, director of the European Business School in Geneva, comments on this change in the customer relationship.

Wednesday, 24 February 2021
4 min read
experience-client-1
Culture
Technology at the heart of the customer experience - Part one

Covid-19 has left watch brands with no choice than to ramp up their online presence as a channel for sales and, more importantly, to replicate an authentic customer experience. New technologies are at the heart of this transformation.

Wednesday, 17 February 2021
4 min read
5
Jaeger-LeCoultre workshop
Culture
Mechanical watchmaking gains UNESCO heritage status

The application made in March 2019 has been approved by UNESCO, which in December last year added the craftsmanship of mechanical watchmaking and art mechanics to the Representative List of the Intangible Cultural Heritage of Humanity.

Wednesday, 27 January 2021
3 min read
5
Model Les amours de Pâris et d'Hélène © Vacheron Constantin
History & Masterpieces
2020: a strong year for watch auctions

A difficult year for brands, 2020 was full of positives for auction houses, in particular online, with a raft of record prices. A look at some of the top lots to have crossed the block.

Wednesday, 06 January 2021
4 min read
13
Grande Sonnerie Ref. 6301P © Patek Philippe
History & Masterpieces
A year of Grande Sonneries

Patek Philippe is the latest of the Manufactures to present a Grand Sonnerie this year, joining Vacheron Constantin and Audemars Piguet. Given the intricacy of this melodious complication, three such launches constitute an exceptional event.

Wednesday, 02 December 2020
4 min read
9
échappement-4-cover
Regulating organs

All about the incredible invention of escapement

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