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Lifestyle

Bucherer store in Paris
Trend Forecaster
What women really want

The change is real. Progressively, increasingly, ladies are acquiring their own watches, often with a mechanical movement. An irreversible trend explained by Nathalie Célia Koch-Chevalier, General Manager of Bucherer France, hired in 2012 to open the Paris operation, the largest watch and jewellery store in Europe.

Thursday, 13 June 2019
Victoria Townsend
5 min read
2
Lifestyle © Montblanc
Trend Forecaster
10 bronze watches for the summer

Even without sun, you can still be bronzed. Simply wear a watch in the latest must-have metal. Choosing a bronze watch is to choose the unpredictable (oxidation) over the conventional (gold), to prefer Danny Wilde over Brett Sinclair, and to rally behind climate activist Greta Thunberg and her message to Make Green Great Again.

Tuesday, 11 June 2019
5 min read
11
Master Grande Tradition Gyrotourbillon Westminster Perpetuel © Jaeger-LeCoultre
Trend Forecaster
Selling by numbers... and words

Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.

Friday, 31 May 2019
5 min read
7
Celestia Astonomical Référence 9720C de 2017 © Vacheron Constantin
Watch Stories
A date with Vacheron Constantin calendars

Sometimes history can give an entirely different colour to an event. Vacheron Constantin's presentation of its Patrimony perpetual calendar ultra-thin took on a completely new dimension following the sale at auction, just days earlier, of the Don Pancho, a remarkable calendar watch made by the Manufacture in the 1930s.

Wednesday, 29 May 2019
5 min read
10
Ryan Reynolds
Watch Stories
Ryan Reynolds keeps it classic

The Canadian cutie plays Deadpool, Marvel's wisecracking superhero - a guy in a burgundy leather costume and a mask that wouldn't look out of place on a Mexican wrestler. We asked the "merc with a mouth" about his favourite watches.

Friday, 24 May 2019
Frank Rousseau
5 min read
5
The Jacob & Co. Astronomia 3-D Setting with 15.44 carats of diamonds and sapphires.
Trend Forecaster
Jewellery watches shine at Baselworld

Baselworld 2019 had its fair share of sparkle. Here are some of the outstanding jewellery watches that premiered at the fair.

Friday, 10 May 2019
5 min read
13
Patrick Dempsey
Watch Stories
For Patrick Dempsey, vintage takes pole position

Patrick Dempsey is rated for his acting talent and as a racing driver at the head of his own team. As a TAG Heuer ambassador since 2014 and watch collector, he has worn the cream of the Swiss brand's timepieces. A diehard fan of James Dean, Steve McQueen and Paul Newman, he explains how watches and race cars have a lot in common.

Friday, 26 April 2019
Frank Rousseau
5 min read
L’Heure du Diamant, lapis-lazuli dial © Chopard
Trend Forecaster
Know your gemstone dials!

Can you spot the ultimate opal, recognise a malachite, pick your turquoise of choice or know the best pedigree for a lapis-lazuli? Learn to decipher the quality of the gemstones used for watch dials.

Tuesday, 16 April 2019
6 min read
13
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