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Lifestyle

Connoisseur of watches
An escapement that swings and sways

There has been a lot of experimenting with alternative escapements that might replace the 200-year-old Swiss lever escapement. With little success so far. But there is hope: the Swiss Federal Institute of Technology in Lausanne has developed an oscillator that functions in a completely different way.

Wednesday, 21 June 2017
5 min read
5
Hautlence Playground Pinball
Trend Forecaster
Toys for boys

Watchmakers have definitely grasped the fact that the child slumbering inside each of us is just begging to be reawakened with creations combining nostalgia with a fantasy universe.

Tuesday, 20 June 2017
3 min read
8
Omega Speedmaster
Trend Forecaster
Top 5 Pilot Watches on Instagram

Gone are the days of Pilot Watches being reserved for the aviation specialists. In today’s industry it’s impossible to target such a narrow market with such impressive timepieces. The most popular aviation watches in 2017 are not only precision instruments, but also beautiful pieces of art on the wrist.

Thursday, 15 June 2017
12 min read
5
Singer Track 1
Connoisseur of watches
On Track for success

Track 1 is the very first watch by Singer, a new brand launched by three luminaries in their respective fields of cars, design and movement construction. The result is a 60s-inspired watch that reimagines the chronograph.

Thursday, 15 June 2017
4 min read
8
Omega Seamaster Planet Ocean « Deep Black » GMT 35th America’s Cup ETNZ
Watch Stories
Race against time

The 35th America's Cup is under way in Bermuda. From May 26th to June 27th, five Challengers will try to wrestle the trophy from Defenders Oracle Team USA. No prizes, on the other hand, for guessing which timekeeping instrument will be onboard, battling it out alongside crews: the regatta watch, of course.

Monday, 12 June 2017
5 min read
12
TAG Heuer Monaco Calibre 11
Watch Stories
How Important are Online Communities to Fine Watchmaking Brands?

According to writer James Sanderson, “Companies can achieve intimacy between customers and their branded offerings by displaying to the customer that he/she is an important partner”. Partnerships with brands and their online communities are more present than ever, reflecting the growing importance of fan culture in the luxury world.

Thursday, 08 June 2017
15 min read
Trend Forecaster
The Top 10 Hashtags for Fine Watchmaking on Instagram

Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.

Tuesday, 30 May 2017
16 min read
Girard-Perregaux Tri-Axial Planetarium
Connoisseur of watches
A dial with a view

Thanks to the métiers d'art, or through stunning complications, watch dials take us far, very far, from our daily routine.

Monday, 29 May 2017
4 min read
9
Al Pacino

"I've always loved watches!"

Wednesday, 12 April 2017
Written By Frank Rousseau
7 min read
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