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Lifestyle

Connected Modular 45 Golf Edition © TAG Heuer
Trend Forecaster
The evolution of sport watches

From the advent of the luxury sport watch in the 1970s to the birth of the smartwatch in the new millennium, a number of factors have influenced the trajectory of the sport watch. One of the most significant is the increasingly competitive world of professional sports and the growing numbers of watches worn during play.

Tuesday, 19 November 2019
Cait Bazemore
6 min read
13
Big Bang Unico Paraíba King Gold © Hublot
Trend Forecaster
Any colour you like (not just black)

"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.

Friday, 01 November 2019
4 min read
9
Jennifer Aniston
Watch Stories
A date with Jennifer Aniston

Authentic, natural and likeable, Jennifer Aniston has a lot in common with Rachel Green, the character who shot her to fame in "Friends". Don't be surprised to see her rocking a simple tank top and jeans... with one of the Swiss watches she adores.

Friday, 01 March 2019
Frank Rousseau
5 min read
Emmanuel Curti, founder of Label Noir
Trend Forecaster
Label Noir takes customisation to the extreme

Label Noir masters every aspect of watch customisation, both exterior and movement. Based in Geneva, it provides a sui generis service to connoisseurs from around the world who dream of turning an icon into a legend.

Wednesday, 27 February 2019
Fanny Nicolet
4 min read
5
collectionneurs-1-cover
Connoisseur of watches
What Watch Collectors Want (V)

Five collectors from around the globe tell us what makes the deal for them (or not). We round off the series with insight from Turonny Fuad, an entrepreneur in Singapore.

Tuesday, 26 February 2019
Victoria Townsend
5 min read
4
Arraw Two-Face © RJ
Trend Forecaster
The kids are alright!

These are happy days for the kidult generation, now that Richard Mille is running a sweet shop, Romain Jerome has donned a villain's cape and H. Moser & Cie. has taken to watering its straps. Welcome to an age of nostalgia-driven watches, horological comforters and some kickass wrist wear. Because we're all just kids at heart.

Friday, 22 February 2019
4 min read
6
Swiss Alp Watch Concept Black © H. Moser & Cie
Connoisseur of watches
Traditional to radical: new tourbillons at SIHH 2019

Tourbillons were the hot new complication in the late ’90s and early aughts. At the time, it was impressive enough to show the escapement on the dial, with its twirling carriage and decorated bridge. Nearly 20 years later, tourbillons need to pack a little more oomph to impress potential buyers.

Wednesday, 20 February 2019
5 min read
7
Memories-of-the-Alhambra-cover
Trend Forecaster
Product placement in Korean drama

Product placements are a well-oiled marketing technique, but it can take more to convince today's sophisticated audiences than a celebrity wearing a beautiful watch. Breitling is paving the way with the Korean drama, “Memories of the Alhambra”.

Tuesday, 19 February 2019
Laurent Francois
3 min read
04_IWC_Galapagos_Mood
Seabed

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