Can a U.S.-made silicon balance spring jumpstart the country’s watch manufacturing industry?

The change is real. Progressively, increasingly, ladies are acquiring their own watches, often with a mechanical movement. An irreversible trend explained by Nathalie Célia Koch-Chevalier, General Manager of Bucherer France, hired in 2012 to open the Paris operation, the largest watch and jewellery store in Europe.

Even without sun, you can still be bronzed. Simply wear a watch in the latest must-have metal. Choosing a bronze watch is to choose the unpredictable (oxidation) over the conventional (gold), to prefer Danny Wilde over Brett Sinclair, and to rally behind climate activist Greta Thunberg and her message to Make Green Great Again.

Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.

Sometimes history can give an entirely different colour to an event. Vacheron Constantin's presentation of its Patrimony perpetual calendar ultra-thin took on a completely new dimension following the sale at auction, just days earlier, of the Don Pancho, a remarkable calendar watch made by the Manufacture in the 1930s.

The Canadian cutie plays Deadpool, Marvel's wisecracking superhero - a guy in a burgundy leather costume and a mask that wouldn't look out of place on a Mexican wrestler. We asked the "merc with a mouth" about his favourite watches.