"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.
In a year marked by Woodstock, Concorde's first scheduled flight and the moon landing, Swiss watchmakers battled it out to present the first automatic chronograph. It would be Seiko that took the honours with its Calibre 6139, before striking an almost fatal blow with the Astron.
The original 24 time zones, intended to divide the globe into equal parts, were almost immediately altered to suit the needs of this or that country. First to take liberties with time were the British, with an eye on their numerous colonies.
Once an exercise in style intended to leave only the pith and marrow of an existing movement, skeletonization has expanded its territory to include complicated calibres as well as the mechanical movements in women's watches. A virtuoso illustration that less truly can be more.
Steve McQueen made its square shape famous when filming "Le Mans" in 1971. The one and only Monaco is back on the grid and sporting the colours of Gulf Oil International. All the vintage goodness you could want in a legendary watch!
Having asked itself this question at its beginning, the FHH Watchmaking Trends Report 2018 spends the ensuing 35 pages suggesting some answers using interviews with CEOs, designers, media, the ubiquitous influencers and yes, even a watchmaker, along with acute insights, analysis, infographics, and films.