Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.
Time's migration from pocket to wrist owes a lot to military watches whose many qualities have earned these honest, well-made timepieces their stripes. Even so, brands prefer to focus on their vintage appeal rather than dwell on their origins in the heat of battle.
With a week to go before the most romantic day of the year, take a look at our selection of men's and women's watches under £5,000. Why say it with flowers when you can give the gift of time!
For anyone who spent the last three decades on another planet, Hugh Grant is the actor who in 1995 was chosen by Empire magazine as one of the 100 Sexiest Stars in film history.
2019 was a year of nostalgia, with reissues of vintage watches alongside recreations of classic watches with a modern twist. We look at the year's most popular comebacks on Instagram.
What do Carl Cox, Pharrell Williams, Carlos Cruz-Diez, Richard Orlinski and Alec Monopoly have in common? Answer: they have all co-created a luxury watch. For brands, collaborations such as these are a means of driving demand among millennial customers.
The lines between what we deem to be masculine and feminine are steadily blurring. From haute couture runways to high street fashion to what we wear on our wrist, we're no longer defined by "his" and "hers".
In a series of five portraits, Chronopassion gets to grips with our passion for watches, from how it begins to how it develops, its symptoms, those most at risk, and the (rare) instances of recovery. Part two.