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Lifestyle

Big Bang Unico Paraíba King Gold © Hublot
Trend Forecaster
Any colour you like (not just black)

"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.

Friday, 01 November 2019
4 min read
9
The 1969 Quartz Astron 50th Anniversary Limited Edition © Seiko
Watch Stories
1969, Switzerland vs. Japan

In a year marked by Woodstock, Concorde's first scheduled flight and the moon landing, Swiss watchmakers battled it out to present the first automatic chronograph. It would be Seiko that took the honours with its Calibre 6139, before striking an almost fatal blow with the Astron.

Thursday, 31 October 2019
4 min read
11
Sea Gull tourbillon watch
Connoisseur of watches
The tourbillon market in China

When Abraham-Louis Breguet patented his greatest ever invention on June 26, 1801, he could never have imagined that more than 200 years later, his tourbillon would be the complication most in demand among a group of affluent buyers, thousands of miles away in China.

Wednesday, 18 September 2019
Shining Zhu
3 min read
6
Many quartz calibers © Vincent Daveau
Watch Stories
A brief history of quartz (1)

The quartz revolution traumatised the Swiss watch industry to such a degree it is rarely documented. No longer, thanks to this short read. Part one: from the Seiko Astron to the Swatch.

Tuesday, 17 September 2019
7 min read
8
Sylvia Earle, Rolex Testimonee since 1982, on a dive.
Trend Forecaster
Brand ambassadors: more than a (pretty) face

Using an ambassador to represent a brand and its image is an idea that's still going strong, as these twenty-first century examples confirm.

Friday, 13 September 2019
5 min read
5
Former CEO of Anonimo and now managing director of the Fine Watch Club, for the past six months Julien Haenny has managed a staff of five.
Trend Forecaster
The Fine Watch Club launches in Geneva

Based in Geneva and officially open since early September, the Fine Watch Club already has 6,000 members, all passionate about watches. Membership benefits include access to exclusive events and limited editions.

Thursday, 12 September 2019
4 min read
4
HM3 Frog introduces steeply curved sapphire domes (2010) © MB&F
Trend Forecaster
In the clear with sapphire

Recent developments have enabled watchmakers to overcome some of the difficulties inherent to working with sapphire and use its transparency to ever more spectacular effect. However, the greatest challenges aren't always where one might think. The proof with MB&F.

Wednesday, 11 September 2019
6 min read
8
Limelight Gala © Piaget
Trend Forecaster
Top 5 jewellery watches on Instagram

Innovative techniques, beautiful colours and lavish diamonds fuel the trend for jewellery watches. We take a look at the gem-studded timepieces that shine brightest on social media.

Friday, 06 September 2019
4 min read
04_IWC_Galapagos_Mood
Seabed

What's new on the diving watch side?

Let's dive!
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