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Lifestyle

Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
Laurent Francois
7 min read
The Longines Lindbergh Hour Angle Watch 1927-2017 - 90th Anniversary
Watch Stories
Military watches – don't mention the war

Time's migration from pocket to wrist owes a lot to military watches whose many qualities have earned these honest, well-made timepieces their stripes. Even so, brands prefer to focus on their vintage appeal rather than dwell on their origins in the heat of battle.

Friday, 22 May 2020
5 min read
30
Autavia Calibre 5 certifié chronomètre © TAG Heuer
Trend Forecaster
For Valentine's Day: 10 luxury watches under £5,000

With a week to go before the most romantic day of the year, take a look at our selection of men's and women's watches under £5,000. Why say it with flowers when you can give the gift of time!

Friday, 07 February 2020
6 min read
10
Hugh Grant
Watch Stories
About Hugh Grant...

For anyone who spent the last three decades on another planet, Hugh Grant is the actor who in 1995 was chosen by Empire magazine as one of the 100 Sexiest Stars in film history.

Friday, 31 January 2020
Frank Rousseau
5 min read
5
Black Bay P01 © Tudor
Trend Forecaster
Top 5 vintage watches of 2019 on Instagram

2019 was a year of nostalgia, with reissues of vintage watches alongside recreations of classic watches with a modern twist. We look at the year's most popular comebacks on Instagram.

Wednesday, 29 January 2020
Hope Frost
7 min read
Classic Fusion Cruz Diez © Hublot
Lifestyle
Brands create a buzz with collaborations

What do Carl Cox, Pharrell Williams, Carlos Cruz-Diez, Richard Orlinski and Alec Monopoly have in common? Answer: they have all co-created a luxury watch. For brands, collaborations such as these are a means of driving demand among millennial customers.

Friday, 24 January 2020
6 min read
7
montres-hommes-pour-femmes
Trend Forecaster
Women’s favourite men’s wristwatches of 2019

The lines between what we deem to be masculine and feminine are steadily blurring. From haute couture runways to high street fashion to what we wear on our wrist, we're no longer defined by "his" and "hers".

Friday, 17 January 2020
Hope Frost
6 min read
3
Passion-horlogère-1
Connoisseur of watches
You don't have to be mad to love watches, but it helps - Part 2

In a series of five portraits, Chronopassion gets to grips with our passion for watches, from how it begins to how it develops, its symptoms, those most at risk, and the (rare) instances of recovery. Part two.

Friday, 10 January 2020
Laurent Picciotto / Chronopassion
5 min read
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
W
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