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Lifestyle

Serpenti Seduttori 18k yellow gold © Bulgari
Connoisseur of watches
Meet your metal! (I)

Heart of gold or will of steel, metals have a personality of their own. And watchmakers know how to handle their various moods, armed with patience and expertise.

Tuesday, 16 July 2019
5 min read
10
Seamaster Planet Ocean Ultra Deep Professional © Omega
Trend Forecaster
When watches travel to the ends of the Earth

Omega has just claimed, ad aeternam, the record for the deepest ever dive. A few weeks ago, Vacheron Constantin climbed to the roof of the world. After Panerai with its commandos or Richard Mille and Rambo, "extreme watches" have it tough.

Friday, 05 July 2019
6 min read
9
Omega Seamaster Planet Ocean « Deep Black » GMT 35th America’s Cup ETNZ
Watch Stories
Race against time

The 35th America's Cup is under way in Bermuda. From May 26th to June 27th, five Challengers will try to wrestle the trophy from Defenders Oracle Team USA. No prizes, on the other hand, for guessing which timekeeping instrument will be onboard, battling it out alongside crews: the regatta watch, of course.

Monday, 12 June 2017
5 min read
12
TAG Heuer Monaco Calibre 11
Watch Stories
How Important are Online Communities to Fine Watchmaking Brands?

According to writer James Sanderson, “Companies can achieve intimacy between customers and their branded offerings by displaying to the customer that he/she is an important partner”. Partnerships with brands and their online communities are more present than ever, reflecting the growing importance of fan culture in the luxury world.

Thursday, 08 June 2017
15 min read
Screen Shot 2017-05-25 at 12.39.07 (1)
Trend Forecaster
The Top 10 Hashtags for Fine Watchmaking on Instagram

Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.

Tuesday, 30 May 2017
16 min read
Girard-Perregaux Tri-Axial Planetarium
Connoisseur of watches
A dial with a view

Thanks to the métiers d'art, or through stunning complications, watch dials take us far, very far, from our daily routine.

Monday, 29 May 2017
4 min read
9
Breitling for Bentley Supersports B55
Watch Stories
Geared up!

Gearheads love watches, watch nerds love cars. It's a simple equation, and grounds enough for watchmakers and car manufacturers to hit the road together.

Friday, 26 May 2017
The FHH Journal editors
1 min read
10
Armin Strom
Trend Forecaster
Personalizing watches: how to have it your way

In today’s world, more and more watch brands are struggling to set themselves apart and to offer customers a truly individual shopping experience. One of the ways that some are meeting the challenge is by offering a personalization or customization service.

Monday, 22 May 2017
5 min read
5
04_IWC_Galapagos_Mood
Seabed

What's new on the diving watch side?

Let's dive!
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