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Lifestyle

Model of the new Swatch Group headquarters in Biel
Trend Forecaster
Watch brands think big

From the watchmaker's workbench to the architect's drawing board, it's a case of bigger, bolder, better as brands take the industry towards an ever more spectacular future.

Thursday, 15 August 2019
5 min read
7
© Jakub Skafiriak
Connoisseur of watches
Meet your metal! (II)

Fiery, adaptable or hyper-sensitive... what if your watch's case metal hid a personality of its own? You won't see your favourite timepiece in quite the same way again...

Tuesday, 13 August 2019
6 min read
8
Singer Track 1
Connoisseur of watches
On Track for success

Track 1 is the very first watch by Singer, a new brand launched by three luminaries in their respective fields of cars, design and movement construction. The result is a 60s-inspired watch that reimagines the chronograph.

Thursday, 15 June 2017
4 min read
8
Omega Seamaster Planet Ocean « Deep Black » GMT 35th America’s Cup ETNZ
Watch Stories
Race against time

The 35th America's Cup is under way in Bermuda. From May 26th to June 27th, five Challengers will try to wrestle the trophy from Defenders Oracle Team USA. No prizes, on the other hand, for guessing which timekeeping instrument will be onboard, battling it out alongside crews: the regatta watch, of course.

Monday, 12 June 2017
5 min read
12
TAG Heuer Monaco Calibre 11
Watch Stories
How Important are Online Communities to Fine Watchmaking Brands?

According to writer James Sanderson, “Companies can achieve intimacy between customers and their branded offerings by displaying to the customer that he/she is an important partner”. Partnerships with brands and their online communities are more present than ever, reflecting the growing importance of fan culture in the luxury world.

Thursday, 08 June 2017
15 min read
Screen Shot 2017-05-25 at 12.39.07 (1)
Trend Forecaster
The Top 10 Hashtags for Fine Watchmaking on Instagram

Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.

Tuesday, 30 May 2017
16 min read
Girard-Perregaux Tri-Axial Planetarium
Connoisseur of watches
A dial with a view

Thanks to the métiers d'art, or through stunning complications, watch dials take us far, very far, from our daily routine.

Monday, 29 May 2017
4 min read
9
Breitling for Bentley Supersports B55
Watch Stories
Geared up!

Gearheads love watches, watch nerds love cars. It's a simple equation, and grounds enough for watchmakers and car manufacturers to hit the road together.

Friday, 26 May 2017
The FHH Journal editors
1 min read
10
04_IWC_Galapagos_Mood
Seabed

What's new on the diving watch side?

Let's dive!
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