From the watchmaker's workbench to the architect's drawing board, it's a case of bigger, bolder, better as brands take the industry towards an ever more spectacular future.
Fiery, adaptable or hyper-sensitive... what if your watch's case metal hid a personality of its own? You won't see your favourite timepiece in quite the same way again...
Track 1 is the very first watch by Singer, a new brand launched by three luminaries in their respective fields of cars, design and movement construction. The result is a 60s-inspired watch that reimagines the chronograph.
The 35th America's Cup is under way in Bermuda. From May 26th to June 27th, five Challengers will try to wrestle the trophy from Defenders Oracle Team USA. No prizes, on the other hand, for guessing which timekeeping instrument will be onboard, battling it out alongside crews: the regatta watch, of course.
According to writer James Sanderson, “Companies can achieve intimacy between customers and their branded offerings by displaying to the customer that he/she is an important partner”. Partnerships with brands and their online communities are more present than ever, reflecting the growing importance of fan culture in the luxury world.
Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.
Gearheads love watches, watch nerds love cars. It's a simple equation, and grounds enough for watchmakers and car manufacturers to hit the road together.