From the watchmaker's workbench to the architect's drawing board, it's a case of bigger, bolder, better as brands take the industry towards an ever more spectacular future.
Fiery, adaptable or hyper-sensitive... what if your watch's case metal hid a personality of its own? You won't see your favourite timepiece in quite the same way again...
In today’s world, more and more watch brands are struggling to set themselves apart and to offer customers a truly individual shopping experience. One of the ways that some are meeting the challenge is by offering a personalization or customization service.
After several years of blue being the big colour trend among dials, a shift was seeing during SIHH and several months later it still seems to be going strong during Baselworld. Black is back...
Omega and the International Olympic Committee have extended their partnership through to the XXXV Olympiad in 2032… an anniversary date, since the brand first served as official timekeeper in Los Angeles in 1932.
Like the minute repeater, tourbillon and the perpetual calendar, the equation of time is a rare and valued complication. True, it is an arcane function that neither chimes the hours, nor fights the effects of gravity, but it is rooted in the history of watchmaking and is therefore meaningful for aficionados.
H. Moser & Cie Chief Executive Edouard Meylan has made irreverent humour a hallmark of the brand's communication. Throw in some adroit marketing and huge respect for traditional watchmaking, and stand well back!
Collecting has existed since ancient times, in different forms but always with the same desire to uncover that elusive object. It is also a quest we should pursue with the utmost caution since it moved online, "home" to the good, the bad and the downright ugly.