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Lifestyle

Balance wheel with silicon hairspring © Firehouse Horology
Connoisseur of watches
Why engineers are leading the battle of the balance spring

When all balance springs were metal, Swatch Group's Nivarox enjoyed a virtual monopoly. The most widespread alternative, patented silicon technology, is also the property of a handful of manufacturers. However crucial it may be, mechanically and strategically, the balance spring is about materials science, not horological genius.

Monday, 14 October 2019
4 min read
7
The original Monaco from 1969 was considered too unconventional for the era.
Trend Forecaster
A little piece of Elvis, Paul or Jackie on your wrist…

With the vintage trend showing no signs of abating, now is the time to pay tribute to the iconic watches worn by late, great celebrities. Brands happily revisit legends from the past while at auction, watches with celebrity provenance are achieving record amounts.

Friday, 11 October 2019
Flavia Giovannelli
6 min read
Omega Speedmaster
Trend Forecaster
Top 5 Pilot Watches on Instagram

Gone are the days of Pilot Watches being reserved for the aviation specialists. In today’s industry it’s impossible to target such a narrow market with such impressive timepieces. The most popular aviation watches in 2017 are not only precision instruments, but also beautiful pieces of art on the wrist.

Thursday, 15 June 2017
10 min read
5
Singer Track 1
Connoisseur of watches
On Track for success

Track 1 is the very first watch by Singer, a new brand launched by three luminaries in their respective fields of cars, design and movement construction. The result is a 60s-inspired watch that reimagines the chronograph.

Thursday, 15 June 2017
4 min read
8
Omega Seamaster Planet Ocean « Deep Black » GMT 35th America’s Cup ETNZ
Watch Stories
Race against time

The 35th America's Cup is under way in Bermuda. From May 26th to June 27th, five Challengers will try to wrestle the trophy from Defenders Oracle Team USA. No prizes, on the other hand, for guessing which timekeeping instrument will be onboard, battling it out alongside crews: the regatta watch, of course.

Monday, 12 June 2017
5 min read
12
TAG Heuer Monaco Calibre 11
Watch Stories
How Important are Online Communities to Fine Watchmaking Brands?

According to writer James Sanderson, “Companies can achieve intimacy between customers and their branded offerings by displaying to the customer that he/she is an important partner”. Partnerships with brands and their online communities are more present than ever, reflecting the growing importance of fan culture in the luxury world.

Thursday, 08 June 2017
15 min read
Screen Shot 2017-05-25 at 12.39.07 (1)
Trend Forecaster
The Top 10 Hashtags for Fine Watchmaking on Instagram

Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.

Tuesday, 30 May 2017
16 min read
Girard-Perregaux Tri-Axial Planetarium
Connoisseur of watches
A dial with a view

Thanks to the métiers d'art, or through stunning complications, watch dials take us far, very far, from our daily routine.

Monday, 29 May 2017
4 min read
9
04_IWC_Galapagos_Mood
Seabed

What's new on the diving watch side?

Let's dive!
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