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Lifestyle

F.P. Journe Tourbillon Souverain Vertical © Claude Joray
Trend Forecaster
The evolution of watch photography in the Instagram era

Aided by the social media boom, watch photography has never been more in the spotlight. Watch aficionados share photos of their timepieces from all possible angles. Meanwhile, brands post images of their new collections on a daily basis. Is this overkill or a stimulus for innovation?

Tuesday, 20 August 2019
Laurent Francois
6 min read
3
Model of the new Swatch Group headquarters in Biel
Trend Forecaster
Watch brands think big

From the watchmaker's workbench to the architect's drawing board, it's a case of bigger, bolder, better as brands take the industry towards an ever more spectacular future.

Thursday, 15 August 2019
5 min read
7
Nicole Kidman
Watch Stories
Nicole Kidman: "A watch is the perfect accessory"

Nicole Kidman has a physique to match her acting style, impressive but never imposing. In fact helping her stay fit is one of the things this Omega ambassador expects from her watch.

Wednesday, 08 February 2017
Frank Rousseau
5 min read
OMEGA Speedmaster “Speedy Tuesday” Limited Edition 2'012
Trend Forecaster
In vintage we trust

2016 was influenced by two major trends: a sharp decline in Swiss watch exports and an almost catholic appetency to go vintage. Intimately connected, they portray the two faces of the industry.

Thursday, 12 January 2017
Ilias Yiannopoulos
6 min read
5
161216_FHH_Dec_article_taboo_illu
Trend Forecaster
Most Taboo Watch Marketing Ever

Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.

Wednesday, 11 January 2017
9 min read
Matthew McConaughey
Watch Stories
Matthew McConaughey's adventures in watchland

He returns to the screen in Gold, directed by Stephen Gaghan, as a luckless businessman searching for gold in the Indonesian jungle. We catch up with Oscar-winning actor Matthew McConaughey, a man who has never set store in appearances, beginning with in-your-face watches!

Tuesday, 10 January 2017
Frank Rousseau
5 min read
oyster_perpetual_cosmograph_daytona
Connoisseur of watches
The Oyster Myth (II)

2016 marked the 90th anniversary of the Oyster, a development that for ever changed the face of our beloved mechanical wristwatches. But was Rolex the sole creator of the waterproof wristwatch, or was it simply in the right place at the right time?

Thursday, 05 January 2017
Ilias Yiannopoulos
7 min read
11
Rolex Oyster
Connoisseur of watches
The Rolex Oyster Myth (I)

2016 marked the 90th anniversary of the Oyster, a development that for ever changed the face of our beloved mechanical wristwatches. But was Rolex the sole creator of the waterproof wristwatch, or was it simply in the right place at the right time?

Wednesday, 04 January 2017
Ilias Yiannopoulos
5 min read
8
04_IWC_Galapagos_Mood
Seabed

What's new on the diving watch side?

Let's dive!
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