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Lifestyle

Serpenti Seduttori 18k yellow gold © Bulgari
Connoisseur of watches
Meet your metal! (I)

Heart of gold or will of steel, metals have a personality of their own. And watchmakers know how to handle their various moods, armed with patience and expertise.

Tuesday, 16 July 2019
5 min read
10
Seamaster Planet Ocean Ultra Deep Professional © Omega
Trend Forecaster
When watches travel to the ends of the Earth

Omega has just claimed, ad aeternam, the record for the deepest ever dive. A few weeks ago, Vacheron Constantin climbed to the roof of the world. After Panerai with its commandos or Richard Mille and Rambo, "extreme watches" have it tough.

Friday, 05 July 2019
6 min read
9
Bulgari-cover
Trend Forecaster
Bulgari, a leading brand in digital

As Bulgari prepares for Baselworld, releasing new iterations in its four flagship collections, we analyse the brand's social media presence and marketing strategies.

Thursday, 14 March 2019
4 min read
Code 11.59 © Audemars Piguet
Trend Forecaster
Watch brands clean up their collections

Eliminate clutter, put an end to untidiness.... For Marie Kondo, author of the hugely popular KonMari method, life begins after a good clear-out. Several watch brands appear to have taken her theories to heart to put some order into their collections.

Friday, 08 March 2019
4 min read
5
Dual Time Sapphire Cobra © Armin Strom
Trend Forecaster
Fifteen watches with nothing to hide

A rarely seen exercise in style ten years ago, skeleton watches are now part of the regular collections at brands intent on showing off their watches' inner beauty.

Thursday, 07 March 2019
5 min read
15
Oyster Perpetual Submariner 1953 © Rolex
Watch Stories
Rolex Submariner, an underwater hero

In 1953, the Oyster Perpetual Submariner became the first wristwatch to guarantee water-resistance down to 100 metres. Dive into the story of this legend of the deep.

Wednesday, 06 March 2019
5 min read
5
Jennifer Aniston
Watch Stories
A date with Jennifer Aniston

Authentic, natural and likeable, Jennifer Aniston has a lot in common with Rachel Green, the character who shot her to fame in "Friends". Don't be surprised to see her rocking a simple tank top and jeans... with one of the Swiss watches she adores.

Friday, 01 March 2019
Frank Rousseau
5 min read
Emmanuel Curti, founder of Label Noir
Trend Forecaster
Label Noir takes customisation to the extreme

Label Noir masters every aspect of watch customisation, both exterior and movement. Based in Geneva, it provides a sui generis service to connoisseurs from around the world who dream of turning an icon into a legend.

Wednesday, 27 February 2019
Fanny Nicolet
4 min read
5
04_IWC_Galapagos_Mood
Seabed

What's new on the diving watch side?

Let's dive!
W
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